The Importance of Your Website to Your Marketing Strategy

Internet has changed the way customers engage with most businesses. As Business Insider data shows that 40% of consumers will head to the search engines to get more information before they make purchasing decisions. This should come as no surprise given that Google gets over 100 billion searches each month.

Then you may know what does that mean to your business: if you don’t already have an integrated website marketing strategy in place that includes an effective website and SEO strategy,  you may be missing out on valuable opportunities to reach and engage your leads online.

Your website is really important, since it’s the place where most people will interact with your business. Both your online and offline marketing activities will most likely send users to your website. Whether it’s to get information about your services and products, to make bookings or purchases, or to get contact details.

Let’s check out your website’s performance with below step-by-step guide for creating an effective website marketing strategy for your business. By following the process, you’ll be on your way to develop an integrated digital marketing strategy for attracting, engaging, and converting more leads over time.

Step 1: Conduct a website analysis. 

Step 2: Optimize your website for SEO.

Step 3: Start content marketing.

Step 4: Build a social media presence.

Step 5: Amplify with email marketing.

Step 6: Use paid advertising to speed up your sales cycle.

Next Step: Implementation!

Above are all the steps of the process, now it’s time to take an overall consideration and see whether your company has the time, resource, and knowledge to make plan and effectively implement your website marketing strategy. Or else, you can find a website marketing strategy agency to take care of all your website needs while your team continues focusing on your core business.